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I was recruited on contract to work as part of BT Digital’s core optimisation team, working on optimising digital sales for TV, Broadband & Mobile. The challenge here was introducing UX research to agile at BT. I had to come up with solutions that improved the user journeys and led to small sales while doing adequate research and getting my solutions delivered on time.
Research involved a lot of competitor analysis, and understanding of what users currently like and dislike. We’d review similar journeys on Sky, Vodaphone, Virgin and EE and understand what can be taken and redesigned that ends up being better that all of our competitors. To achieve this, we’d do a lot usability testing in comparison with a prototype built.
TESTING & EXECUTION
I designed journeys using Axure, handed my wireframes over to visual designers who refined the screens into brand compliant pages. Which I then imported to sketch and created a prototype using anima & principle.
I was able to publish concepts such as “build your family sim”, “ build your tv bundle” and the “champions league page.” Most remarkable was the family sim page adding to extraordinary Black Friday sales where we smashed all our targets with BT Mobile.
At world kite I carried out a hybrid consultant role combining the roles of a product owner, UX researcher and a UX designer into one; to help the founders build and test a prototype of the app MVP, before going into the development phase.
The research involved Interviewing the founders and writing user stories, using these to come up with a journey that led the user to accomplish what the app was designed for and working with another product designer to turn the sketches from the journey into a fully functioning app and clickable prototype.
TESTING & EXECUTION
Working with the product owners/ founders. We organised user tests sessions with potential users in Birmingham where I carried out usability tests on the prototype with 10 users and used the learnings to improve the app by reorganising the pages and adding features suggested by users in order to improve the app.
We then handed over completed wireframes to a development partner, and now the app is currently in development and will soon be on the app store.
Scizzor App & Marketing Website
Creating an app which makes it easier for fashion enthusiasts to connect with fashion service providers and bring their fashion ideas to life and the marketing website for the app.
Understanding the process by which fashion enthusiasts bring fashion ideas to life, through a focus group of ten fashion bloggers. Using the results to map out a user journey for both sides of the multi sided platform Freelance Fashion Creatives & Fashion Enthusiasts that needed their services.
Using Sketch to design a clickable prototype testing these with the focus group. Assembling a team of talented developers working with them as the UX designer and product owner and ensuring that relevant features are added to create a MLP (minimum lovable product).
Using ionic view to show on going app development to stakeholders and reviewing feedback and then publishing MLP for testing as a beta app on the app store and APK on google play.
We’re currently rounding up the development process and look to launch soon, it’s a project I’m really excited about as it has the potential to become a unicorn if it can empower fashion entrepreneurs all over the world, especially in places like Africa.
Fresh Prints Website
As an intern at Fresh Prints NY, I worked with another UX designer and their Dev team to redesign the landing page of their website to covert as well as other online custom shirts businesses.
We did our research by interviewing their campus managers, to understand the problems they were facing with convincing frat leaders to work with Fresh Prints and use their services. We discovered the problems, and also that there was another brand much preferred to Fresh Prints. We decided to redesign with a focus on the brands image, showing that Fresh Prints was a more popular choice by giving the impression that Fresh Prints had more social currency.
TESTING & EXECUTION
We redesigned the home page using sketch, and prototyped it with the art director. When she agreed with the design, we showed it to the campus managers and asked them to run experiments by showing the prototype as the real website when next they attempted to pitch Fresh Prints, and they said the response was better.
Though I concluded my internship before the time needed be sure the changes made were effective elapsed, I can see that the home page looks more attractive and is helping convert better. I’m glad to have worked on this project as it was my first understanding of how something can be redesigned to attract more customers.
Zeus Power Bank
The high smartphone penetration in Africa, coupled with the lack of readily available electrical power to assist the day to day hustle makes the need of portable power a wide spread one. This led our client to seek our assistance in building the go to brand for portable power.
A short survey was created and shared to respondents online to see if it was possible to evaluate the pain caused by low battery powers every day, and to see the amount of people who had access to power banks that were reliable despite this pain. We found out that about 82% of those surveyed said they found low battery power frustrating and only 38% said they currently had a solution to this.
We decided to make the Zeus Powerbanks with a capacity of 12,000 mah via a supplier in China, and then work on over the years manufacturing these in Nigeria. I designed the body of the powerbank, symbolised by the power bolt, Niyi Okeowo did the logo and I also negotiated with the suppliers.
We had 5 powerbanks come in from China, and then gave these to friends to use for 3 weeks and report what they liked and didn’t like about the powerbank. What users liked was that the powerbank was able to charge an iphone 3 times once on full capacity, the design was great and the torch light feature good too. What they didn’t like, was that it took quite some time to reach full capacity and that it was too big to slide into a pocket, which is mainly because of the battery size 12,000 mah.
We have gone back to the drawing board, working with our Chinese manufacturers to create powerbanks that are aesthetically pleasing as well as functional in order to be sure the experience of our product is A1.