Hi,
I am

Delzcreativeinnovative

I’m a product designer dedicated to the execution of innovative product ideas that users fall in love with.

My Portfolio

BT (Agile Product Design)
PROBLEM

I was recruited on contract to work as part of BT Digital’s core optimisation team, working on optimising digital sales for TV, Broadband & Mobile. The challenge here was introducing UX research to agile at BT. I had to come up with solutions that improved the user journeys and led to small sales while doing adequate research and getting my solutions delivered on time.

RESEARCH

Research involved a lot of competitor analysis, and understanding of what users currently like and dislike. We’d review similar journeys on Sky, Vodaphone, Virgin and EE and understand what can be taken and redesigned that ends up being better that all of our competitors. To achieve this, we’d do a lot usability testing in comparison with a prototype built.

TESTING & EXECUTION

I designed journeys using Axure, handed my wireframes over to visual designers who refined the screens into brand compliant pages. Which I then imported to sketch and created a prototype using anima & principle.

OUTCOME

I was able to publish concepts such as “build your family sim”, “ build your tv bundle” and the “champions league page.” Most remarkable was the family sim page adding to extraordinary Black Friday sales where we smashed all our targets with BT Mobile.

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Visa (Design Sprint)
PROBLEM

I was privileged to attend Visa’s Design Hack “Simplifying The Complex”. Our challenge was how to solve a problem impeding international trade. My idea was that the major problem was trust, how can we be sure the person we’re doing business with at the other side of the world is legit? I pitched my idea and got a team of skilled product designers and a product architect to build the solution which I named “PayScore”.

RESEARCH

Research involved speaking to small businesses that import internationally to understand the current problem, and them generating ideas together. We ended up with 6 metrics that can be aggregated to generate a score which can be used to signal trust to international business partners. These metrics were Product Certification, Legal Status, Financial Health, Social Reputation, Verified References and Ethical Practices.

TESTING & EXECUTION

Seeing as we had a lot of Product Designers on our team my role here, became the UX researcher and product owner. I interviewed the small business owners, and turned our solution into a journey. This journey was turned to high res wireframes by the designers who were present. We also debated on the viability and simplicity of our idea, and refined it to make sure the technology was also viable.

OUTCOME

Though we didn’t come top three, it was a great experience in the process of designing a solution to a very big problem in one weekend. Also, it was a great opportunity to meet very talented and intelligent teammates who I hope to work with at some point.

Scizzor App (Waterfall Product Design)
PROBLEM

The fashion industry going through a “retailpocalyspe” as alot of fashion brands are going bankrupt. There’s an important opportunity to create better product experiences as it is in need of innovation. Scizzor app, aims to tackle the problem with size and make bespoke/custom fashion available to everyone.

RESEARCH

Research started with a problem framing workshop, to understand what could be hindering making bespoke less expensive and more accessible. This workshop was with fashion enthusiasts and fashion designers, and we realised that a big issue was the fact that measurements had to be taken in person. This led us down the path, of wondering how measurements could be taken remotely to create an innovative experience. We realised that a deliveroo for fashion model could work, as stylists could visit the users in house and take their measurements.

EXECUTION

Scizzor then became a marketplace for bespoke and custom fashion. I worked with the entire team consisting of there devs, a project manager and a visual designer, to turn my Axure wireframes to more high res prototype which could click through the journey and create a similar experience to what could be coded. Keeping the entire team in the loop by having in house demos, where everyone contributed to what could potentially be built.

TESTING

Rather than recruit users in house, I decided it was more interesting to guerrilla test the prototype by going to stores in places like  Westfield & Selfridges and learning from actual users. Spoke to about 15 people over the course of two weeks and it was a real eye opener.

OUTCOME

The app is currently on the app store, and had as of the tine of writing this a waiting list of 620 users. The Alpha version on the App Store is being tested to get premium feedback before a proper launch. 

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Worldkite App (Product Management)
PROBLEM

At world kite I carried out a hybrid consultant role combining the roles of a product owner, UX researcher and a UX designer into one; to help the founders build and test a prototype of the app MVP, before going into the development phase.

RESEARCH

The research involved Interviewing the founders and writing user stories, using these to come up with a journey that led the user to accomplish what the app was designed for and working with another product designer to turn the sketches from the journey into a fully functioning app and clickable prototype.

TESTING & EXECUTION

Working with the product owners/ founders. We organised user tests sessions with potential users in Birmingham where I carried out usability tests on the prototype with 10 users and used the learnings to improve the app by reorganising the pages and adding features suggested by users in order to improve the app.

OUTCOME

We then handed over completed wireframes to a development partner, and now the app is currently in development and will soon be on the app store.

Fresh Prints (UX Research)
PROBLEM

As an intern at Fresh Prints NY, I worked with another UX designer and their Dev team to redesign the landing page of their website to covert as well as other online custom shirts businesses.

RESEARCH

We did our research by interviewing their campus managers, to understand the problems they were facing with convincing frat leaders to work with Fresh Prints and use their services. We discovered the problems, and also that there was another brand much preferred to Fresh Prints. We decided to redesign with a focus on the brands image, showing that Fresh Prints was a more popular choice by giving the impression that Fresh Prints had more social currency.

TESTING & EXECUTION

We redesigned the home page using sketch, and prototyped it with the art director. When she agreed with the design, we showed it to the campus managers and asked them to run experiments by showing the prototype as the real website when next they attempted to pitch Fresh Prints, and they said the response was better.

OUTCOME

Though I concluded my internship before the time needed be sure the changes made were effective elapsed, I can see that the home page looks more attractive and is helping convert better. I’m glad to have worked on this project as it was my first understanding of how something can be redesigned to attract more customers.

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Zeus Powerbank (Physical Product Design)
PROBLEM

The high smartphone penetration in Africa, coupled with the lack of readily available electrical power to assist the day to day hustle makes the need of portable power a wide spread one. This led our client to seek our assistance in building the go to brand for portable power.

RESEARCH

A short survey was created and shared to respondents online to see if it was possible to evaluate the pain caused by low battery powers every day, and to see the amount of people who had access to power banks that were reliable despite this pain. We found out that about 82% of those surveyed said they found low battery power frustrating and only 38% said they currently had a solution to this.

EXECUTION

We decided to make the Zeus Powerbanks with a capacity of 12,000 mah via a supplier in China, and then work on over the years manufacturing these in Nigeria. I designed the body of the powerbank, symbolised by the power bolt, Niyi Okeowo did the logo and I also negotiated with the suppliers.

TESTING

We had 5 powerbanks come in from China, and then gave these to friends to use for 3 weeks and report what they liked and didn’t like about the powerbank. What users liked was that the powerbank was able to charge an iphone 3 times once on full capacity, the design was great and the torch light feature good too. What they didn’t like, was that it took quite some time to reach full capacity and that it was too big to slide into a pocket, which is mainly because of the battery size 12,000 mah.

OUTCOME

We have gone back to the drawing board, working with our Chinese manufacturers to create powerbanks that are aesthetically pleasing as well as functional in order to be sure the experience of our product is A1.

My Services

User Research
I make use of surveys, focus groups and relevant literature to know how best to improve the value of offerings to the user.
User Experience Design
I prototype quickly and use feedback gained to understand if my solution is capable of increasing value to the user and make necessary adjustments.
Product Management
I manage products from inception to completion to ensure that the UX design, development and marketing stages are successfully covered.
Brand Strategy
I can help you come up with a brand direction that helps your brand resonate in the minds of potential customers, and convert them easily.
Business Model Design
I help visualise how the business works with a business model canvas to see if it is commercially viable, or find other suitable business models.
Growth Hack Strategy
I understand what the client is trying to achieve and design a growth hack strategy based on the bullseye model, exploring various channels to growth.
Mobile & Web App Designs
I design mobile and web app and follow up execution with my partners. Send a message today and I’ll explain what next you need to do for free.
Web Photography & Videography
High quality videos and pictures are important and I have partners that are learned in this, and can execute your vision on a high level.
Copy Writing & SEO
I help craft emotionally appealing messages and optimise websites with keywords to improve search engine rankings for more visibility.

I would love to hear about your idea.

Get in touch